It all started when our two founders, Sergi and Bernat, both working for large MNCs in Marketing and Brand Management, realised the limitations of traditional research methodologies.
Relevance has the privilege of working with a team of curious, optimistic and thoughtful individuals worldwide. Our team consists of a group of excellent strategists, designers, writers, researchers, engineers, marketing specialists, programmers and business analysts, from different parts of the world.
Our Services
Relevance merges design thinking and consumer insights into actionable strategies. The combination of our business sense, research expertise and communication experience, allow us to deliver unique, tailor-made solutions for our clients globally.
Consumer Intelligence
It’s all about the consumers. Our years of continuously innovating research methodologies keep us at the forefront of understanding consumer needs and what drives them.
Relevance TAGS® Research
Relevance TAGS® begins where traditional research struggles to provide meaningful insights. Our open-ended questions add Qualitative depth to our robust Quantitative research, thereby unlocking perceptions.
Consumer Segmentation
Socio-demographics are falling short in explaining consumer behaviour. Relevance looks beyond the obvious, into attitudinal aspects of consumers to arrive at more accurate segmentation and target audience.
Brand Strategy
Brand Strategy is at the core of what Relevance brings to its hugely diverse range of clients. Our business sense and our analytical, fact-based approach guarantee solid and durable brand strategies, an indispensable foundation for growth.
Content & Communication
We try to understand what defines a brand’s DNA, its core differentiating edge. We develop meaningful content that conveys the values of the brand, through the proper channels, to the appropriate audience, and by using the right words that resonate with them.
Sponsorship Strategy
Relevance has been actively influencing Sponsorship Culture by creating innovative tools for investigation and evaluation. We define territories and platforms, estimate potential ROIs, manage contractual agreements, and get actively involved to deliver customized monitoring tools.
