Could It Have Been Better?
Everyone makes mistakes. Even the biggest brands do it too. But could it have been better? How might some of these epic fails be avoided?
Amitabha DAS
Director Asia – Relevance
Let Research Show the Light!
Amidst all the important elements in your marketing mix, don’t ignore the critical cog that holds them all together, Market Research!
Arif Cemil Ozcanlar
MD – Argus Asia
The Joke Is On Us!
Humour has been an important ingredient in many trend setting advertising campaigns across time. But does laughter really help in creating a great campaign?
Debanjan SENGUPTA
Management Blogger
Relevance TAGS®
– A Dive Into The Deep!
Relevance Tags® is our innovative research methodology that brings together the two worlds of Qualitative and Quantitative Research. In this article we explain how it works and how it can help brands uncover deeper insights.
Bernat AUBIA and Amitabha DAS
CEO – Relevance and Director Asia – Relevance
Understanding Brand Personality!
Brand Personality is an important element in any brand’s overall image, and how it is perceived by the consumer. This article takes us deeper into this aspect, and explains the Relevance approach to this critical area in brand research.
Amitabha DAS
Director Asia – Relevance
Rational vs. Emotional
– The Eternal Conundrum!
Rational and Emotional attributes have shaped the image of brands for ages, and yet marketers and researchers often grapple with which is more important. Our CEO shares his opinion on this.
Bernat AUBIA
Co-Founder & CEO – Relevance
Here’s Why You Need to Think Boutique!
It is fairly common, probably even understandable, for large brands to work with big, reputed agencies for their Marketing, Creative and Research needs. But, is it now time to spare a slot for the Boutique agencies?.
Amitabha DAS
Director Asia – Relevance
5 Signs Your Insights Lack Depth!
The value of Insights is highly acknowledged. And yet, many brands end up investing in wasteful research that lacks proper depth. Is it possible that you are doing the same?
Amitabha DAS
Director Asia – Relevance
Now, More Than Ever, Is The Time!
A global pandemic has disrupted human lives and livelihood in every possible way, and has not shown signs of disappearing soon. The recovery will be an uphill task, but what we do today will decide what lies in future for us.
Amitabha DAS
Director Asia – Relevance