In Asia since 2013
While we had been creating a buzz in Spain and Europe since 2006, it was only in early 2013 that we set foot in Asia, starting with our Asia office in the beautiful island of Singapore.
Our South America office opened in 2011, in the city of São Paulo in Brazil.
We help make Brands ‘relevant’
Relevance merges Design Thinking and Consumer Insights into actionable Strategies. Our business experience, research expertise and competence in communication, allows us to deliver unique, tailor-made solutions to our clients globally.
Listen
We listen, to uncover consumer perceptions and what is ‘relevant‘ to them.
Strategize
We craft actionable and ‘relevant‘ strategies, based on deep insights generated through meticulous research.
Connect
We design memorable experiences that create ‘relevant‘ connections.
Measure
We measure the impact of strategies and actions, to ensure their ‘relevance‘.
Industries
We believe in the power of the ‘Brand‘.
While we have mostly been industry agnostic, we have been fortunate enough to work with a diverse range of clients, from our headquarters in Barcelona and our regional offices in Singapore and Sao Paolo, Brazil. Our clients, spread across commercial, social and public sectors, share the same passion for branding and research as us, and together we have prospered through strong partnerships.
This is indeed great work! We were able to gather some deep and useful insights into our positioning related issues.
The projects with Relevance have helped us to unearth powerful insights which have gone a long way to make strategic decisions with immediate business impact across markets.
Relevance Asia conducted a crucial market research study for our key brand in 2025, and the overall experience, starting from understanding our research objective, designing the research, the methodology, and sharing of findings and actions, was outstanding!
Kudos to the team! I highly recommend them to anyone seeking deep, insightful, and reliable market research solutions.
Over the past month, we have extensively used Relevance’s work, and it has helped us deepen our understanding of the category, understand key issues and opportunities for our brands.
Needless to say, the quality and timely outputs that you provided have helped us immensely and will clearly continue to be used/referred to for some time to come.
The research is very insightful and powerful and is helping us drive the right decisions. We are very impressed with the insights from this work. Good job!
I am impressed by the professionalism and dedication from the team. The data provided has been insightful and practical, making it extremely beneficial for our future strategy and business plans.
