STRATEGIZE

Our strategy work ranges from strictly brand related issues to product/market challenges, to top management workshops for corporate strategy alignment and much more.

BRAND STRATEGY

Brand Strategy is at the core of what Relevance brings to its hugely diverse range of projects and clients. Any product, service or even an institutional campaign does not have much chances of success, if it isn’t built on a solid Brand Strategy. Our business sense and our analytical, fact-based approach guarantee for solid and durable brand strategies, an indispensable foundation for growth.

Brand Positioning
Brand Architecture
Brand and Product Naming

COMMUNICATION STRATEGY

Today, any strategic objective in communication can only be achieved if Digital Media is smart and effectively incorporated into the plan. We have our in-house team that is exclusively dedicated to innovate, adapt and optimize technology for digital messaging. We create strategies, design tools and interfaces, do coding for a broad range of usages and applications, and also develop content as needed.

Communication Plan
Marketing Plan
Market Expansion Plan

SPONSORSHIP STRATEGY

Relevance has been actively influencing Sponsorship Culture by creating innovative investigation and evaluation tools. Our collaboration with leading media companies and rights holders, has enabled us to design and manage win/win partnerships for brands and sponsors alike. We define territories and platforms, we project potential ROIs, we manage contractual agreements, and we get actively involved in deal making and deliver customized monitoring tools.

Sponsoring Concept
Rights holder Sponsoring Program
Sponsorship Deal Management

Relevance TAGS®

“A brand is no longer what we tell the consumer it is,
it is what consumers tell each other it is.”

Scott Cook

Co-Founder, Intuit Inc.

Traditional research methodologies use close ended approach, thereby limiting consumer responses, and often fail to provide relevant information for decision making. Preconceived notions, biases and potential halo effect further restrict the depth of findings, that eventually lead up to what researchers want to hear, instead of what the consumers really want to say.

At Relevance, we believe
“The only way to find the right answers, is by asking the right questions”

Relevance TAGS® is an innovative approach that uses open ended questions, to capture spontaneous responses from consumers, that are qualitative in nature, thereby eliminating some of the inherent limitations of traditional quantitative research.
Consumers’ real thoughts, through consumers’ own words, with minimal external influence!

“Brand is just a perception”
– Elon Musk, CEO Tesla Inc.

Every brand tries to create its own identity, to differentiate itself from its competitors.

So, what does your brand really stand for?

“If people believe they share values with a company, they will stay loyal to the brand”
– Howard Schultz, CEO, Starbucks.

Consumers need to identify themselves with the image of the brand’s users.

Does your brand have the emotional connect?

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Related Projects

THAILAND

FANTA

BEVERAGES

SPAIN

ESTRELLA

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BRAZIL

VOLKSWAGEN

AUTOMOTIVE

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