Approach:

Relevance has been working with Futbol Club Barcelona in various roles and one important work was to celebrate a special occasion through a special communication. It was the fifth time Lionel Messi had won the Ballon D’Or, the most prestigious individual award in Football and FC Barcelona wanted to celebrate it with a special campaign. Relevance designed a micro-web campaign that served like a time piece, providing all relevant information on Leo’s superhuman achievement.