Approach:

Relevance has been helping World Padel Tour with their Marketing strategy right from the outset. Apart from the design, management and implementation of the entire Marketing plan, Relevance also supports them by analysing and evaluating all the Sponsoring assets owned by WPT, to maximise their Sponsorship outreach. Understanding the true value of each asset allows them to derive better value from the assets and improve the efficiency of actions, by speaking to Sponsoring brands in their own terms, thereby making WPT a more interesting communication platform.