LISTEN

We put the consumers’ voice at the center of a customer – brand relationship analysis. We listen attentively to what is important to the consumers and what they can relate to.

CONSUMER INTELLIGENCE

Consumer and user centred understanding needs to be at the core of all actions, that companies employ in their communication efforts. Quality customer intelligence is crucial to drive better business decisions and to generate measurable results.

Consumer Insight
Comparative Analysis
Buying Behaviour Motivation
Differentiation Mapping

MARKET INTELLIGENCE

Our accumulated industry insights and our cross disciplinary practice, has created a deep understanding of market dynamics and trends. In our strategy process, we build on this transversal knowledge to forecast and interpret market situations all across the globe.

Industry Benchmark Studies
Trends Analysis
Market Comparison

BRAND POSITIONING AUDIT

Driving a brand’s positioning is only possible when we have a clear understanding of how the brand is perceived by its stakeholders. Relevance has the methodology and experience to analyse and draw a clear picture on where a brand stands related to trends, competitors, consumers needs and perceptions. A Brand Positioning Audit lays the fundamental base to direct a sound strategy for any brand.

Consumer Insights
Comparative Analysis
Triggers and Motivation
Differentiation Mapping

ATTITUDINAL SEGMENTATION

Socio-demographics are falling short in explaining today’s consumer behaviours. Relevance (based on the values-theory of Schwartz) is designing targeted consumer segmentation projects to analyse our client’s target consumer, through their respective attitudes, behaviours and perceptions.

Consumer Insights
Customer Segmentation
Behavioural User Profiles

Relevance TAGS®

“A brand is no longer what we tell the consumer it is,
it is what consumers tell each other it is.”

Scott Cook

Co-Founder, Intuit Inc.

Traditional research methodologies use close ended approach, thereby limiting consumer responses, and often fail to provide relevant information for decision making. Preconceived notions, biases and potential halo effect further restrict the depth of findings, that eventually lead up to what researchers want to hear, instead of what the consumers really want to say.

At Relevance, we believe
“The only way to find the right answers, is by asking the right questions”

Relevance TAGS® is an innovative approach that uses open ended questions, to capture spontaneous responses from consumers, that are qualitative in nature, thereby eliminating some of the inherent limitations of traditional quantitative research.
Consumers’ real thoughts, through consumers’ own words, with minimal external influence!

“Brand is just a perception”
– Elon Musk, CEO Tesla Inc.

Every brand tries to create its own identity, to differentiate itself from its competitors.

So, what does your brand really stand for?

“If people believe they share values with a company, they will stay loyal to the brand”
– Howard Schultz, CEO, Starbucks.

Consumers need to identify themselves with the image of the brand’s users.

Does your brand have the emotional connect?

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Related Projects

VIETNAM

COCA-COLA

BEVERAGES

BRAZIL

DORITOS

SNACKS

EUROPE

KIA

AUTOMOTIVE

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