MEASURE
We measure rational AND emotional impact of campaigns and actions, to keep objectives on track and re-direct them where needed.
BRAND PERFORMANCE METRICS
Measuring Brand Performance in todays tough competitive environment is not optional. Many tools are available and much data is being collected, however few know to turn data into actionable insights in order to drive impactful marketing decisions. Relevance combines strategic business sense and sophisticated data tools, to help our clients put metrics to work and enhance brand performance.
Tags® Performance Index
Tags® Advertising Tracking
Social Buzz Monitoring
SPONSORSHIP ROI AUDIT
What is the right price for a sponsorship engagement? We analyse all related factors to help make the right decisions for measuring returns of sponsoring contract agreements. We define which territories and platforms a brand (or specific products in the portfolio) should be sponsored, to meet set objectives in terms of image positioning and target groups.
Sponsorship Audit
Sponsorship Evaluation
RELEVANCE LOOKOUT®
We developed a unique sponsoring platform that allows us to evaluate and compare value per impact, support mix, and return on investment (ROI). Our system allows us to define profitability patterns and best practices in sponsorship activities, all visualized via Infographics and easy readable online formats.